Employees from HYBE Labels have shared their reactions to the company's supposed "cult affiliation" rumors.

This week, rumors that HYBE is affiliated with the cult Dahn World shocked the K-pop scene. Soon, netizens were analyzing the teasers, music videos, and even disbandments of HYBE artists, claiming that it was all planned to spread the message of the cult.

Now, staff from the company has reacted to the rumors. Keep on reading for all the details.

HYBE Staff Shut Down Rumors That Company Is Affiliated With Cult

On April 30, 2024, TenAsia released a report containing the reactions of HYBE employees to the recent cult affiliation rumors. The reactions are from the app Bling, an anonymous worldplace community that requires company email verification.

One employee from HYBE left a post that read, "HYBE employees are said to meditate and do yoga every morning, brainwashing everyone with the message of the cult Dahn World. The conspiracy theories surrounding this company are just too hilarious."

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To this, another employee commented on how ridiculous the rumors are, saying, "I am laughing ironically. I did not even realize I cared this much. It is all so ridiculous."

Other staff joked about the rumors, mocking the suspicions that HYBE has close ties with the cult. One employee wrote, "This is so funny. Please, give us some time to do meditation and yoga in the morning. I want to join too." Another commented, "Guys, don't be late to the 9 AM meditation class!"

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Additionally, some employees suspect that Min Hee Jin, the CEO of HYBE-affiliated label ADOR, hired a public relations firm to manipulate public opinion. With their services, Min Hee Jin engaged in online PR activities to smear HYBE's reputation.

One employee wrote, "They are apparently hiring an online PR company to manipulate public opinion." They continued to vent out their frustrations, saying, "Are these online PR forms really specialized in manipulating public opinion? Are we just going to accept this? This is unfair unless you're in the same industry; otherwise, you'd just trust it."

Take note that these are mere allegations, and there is no proof that ADOR or Min Hee Jin are utilizing such services to twist public opinion.

HYBE Labels Suspected of Being Affiliated With Dahn World Cult

On April 25, 2024, Min Hee Jin held an emergency press conference, where she denied trying to take over the total management rights of ADOR. Additionally, Min Hee Jin revealed a KakaTalk message in which the CEO of HYBE threatened her with the release of NewJeans' "OMG" music video.

Following the reveal, netizens claimed to have found prood in NewJeans' "OMG" music video that disses HYBE's affiliation with Dahn World.

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On April 29, 2024, HYBE announced that they would investigate rumors that claim the company is affiliated with the cult Dahn World. That same day, a statement was made to BTS's official Weverse account, stating they would take legal action against individuals who attempted to ruin BTS's reputation and spread rumors about the group.

It was rumored that Global Cyber University, in which six of the seven BTS members—except Jin—graduated, was associated with Dahn World. The university denied this, saying that the members enrolled at the university before achieving fame as BTS. It was noted that the TXT members were also enrolled in the same university.

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What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez