7-figure barber Alexi Michael launches The Arena, a free training program with haircutting tutorials, business tips, and mindset coaching to help barbers grow.
With years of experience building a 7-figure brand in barbering, Alexi’s mission is to help other barbers do the same, eliminate the guesswork and provide a proven blueprint for confidence, consistency, and client success.
The Arena is where they sharpen not just their skills, but their mindset. It’s free because this industry needs it. No gatekeeping anymore.
What is The Arena?
The Arena is a high-impact, short-term training program that includes:
• Tactical cutting tutorials and advanced techniques
• Business coaching to increase your pricing with confidence
• Mindset shifts that help barbers become fully booked professionals
• Community support and accountability for real transformation
Unlike random YouTube content or expensive masterclasses, The Arena delivers immersive, step-by-step coaching—totally free. It’s built for barbers who want more: more precision, more income, and more purpose.
The barbering industry is evolving rapidly. With rising client expectations and growing competition, being average is no longer enough. The Arena empowers barbers to rise above the noise, improve both the skills and the business, and create lasting success.
Spencer Williams
Learn To Cut
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