TVS Motor Guatemala made a big move by introducing its latest motorcycle, the TVS Ronin, on April 12, 2024, showcasing India’s growing influence in Guatemala’s automobile industry.
During the grand launch event, Ambassador Dr. Manoj Kumar Mohapatra, along with TVS Motor Guatemala officials and local stakeholders, unveiled the highly anticipated TVS Ronin.
Ambassador Mohapatra highlighted TVS Motor’s role in driving innovation and entrepreneurship in Guatemala’s automobile sector, emphasizing India’s commitment to supporting economic cooperation and innovation in the region.
India’s exports to Guatemala surpassed $500 million in the 2023-24 financial year, showcasing a remarkable growth of about 9% compared to the previous year. This achievement reflects the strong economic ties between the two countries, with Guatemala being viewed as a favorable destination in Central America due to its strategic location and business-friendly environment.
Ramiro Castillo, General Manager of TVS in Guatemala, expressed his enthusiasm about introducing TVS Ronin to the Guatemalan market, emphasising its ability to inspire spontaneity and versatility among riders.
TVS Marketing Manager for Guatemala, Ms. Karina Paredes, highlighted the motorcycle’s unique design, advanced technology, and connectivity features, making it a standout choice for consumers.
The TVS Ronin represents the company’s bold foray into a new lifestyle segment, blending style, comfort, and technology. Equipped with innovative features such as ABS rain and city brakes, Glide Through Technology (GTT), and Bluetooth connectivity, the TVS Ronin sets a new standard in the retro-modern motorcycle category.
India’s automobile sector is among the top five industries exporting to Guatemala, with affordable vehicles like tuk-tuks and motorcycles penetrating rural markets, improving mobility and accessibility. The launch of TVS Ronin signifies India’s expanding presence in Guatemala’s market, supported by Prime Minister Narendra Modi’s vision of strengthening trade relations with Guatemala and other nations globally.
The introduction of TVS Ronin marks a significant milestone in India-Guatemala relations, fostering mutual growth and development. As both nations continue to prioritize bilateral trade and investment, initiatives aimed at enhancing cooperation promise a bright future for economic collaboration between India and Guatemala.
